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Business reliability for e-commerce

You should not be finding out that checkout is broken from a customer.

We make the systems your orders run through visible, catch failures in minutes, and automate the response. Built for growing e-commerce businesses.

Fixed fee

From CAD $2,500, no retainer

Business signals first

We alert on orders and payments, not on CPU

A right-sized stack

A Shopify store and a microservice estate get different builds

A person approves

Nothing touching an order or a payment moves alone

Why nobody has fixed it

Every tool watches itself. Nothing watches the order.

Your store, your payment provider and your host each report that they are fine. An order can still fail somewhere between them and nobody is told. Secondframe takes responsibility for the journey running across all of it.

What you get

Observability, agents that investigate, responses that run.

Three capabilities, delivered as one practice. The monitoring platform underneath is an implementation detail, and we resell none of them.

01

Observability

We make it visible.

The journeys that earn the money mapped end to end, then instrumented at the depth your stack justifies: business events, synthetic checks and uptime for a lightweight estate; OpenTelemetry, metrics, logs, traces and APM for a complex one.

02

Agentic Intelligence

We work out what is wrong.

Agents watch the business signals rather than the servers, decide whether a deviation is a business incident, then investigate it: correlating across systems, pulling recent deploys and third-party status, retrieving the relevant runbook, and proposing a probable cause with the evidence attached.

03

Automated Response

We fix it, on your approval.

The right workflow selected and its preconditions checked, then the action taken on approval: retry, roll back, restart, fail over, pause. Escalated to a person when it needs one, and verified against the only thing that counts, orders flowing again.

How it is built

From what has to work, to proof that it recovered.

Underneath those three, five chains. The same five whatever you run on. Only the depth of the implementation changes.

See what each one covers
Journey → Dependency

Journey → Dependency

Checkout, payment, inventory, fulfilment and login mapped end to end, then every system, API and third party each one quietly depends on.

Dependency → Signal

Dependency → Signal

Instrumentation sized to your complexity: business events, synthetic checks and uptime for a lightweight stack; OpenTelemetry, metrics, logs, traces and APM for a complex one.

Signal → Detection

Signal → Detection

Thresholds set on orders, payments and conversion rather than on CPU. Silent failures, stalled workflows and third-party degradation caught in minutes, not by a customer email.

Detection → Investigation

Detection → Investigation

Evidence collected the moment it fires: recent deploys, third-party status, error rates, queues and traces, with a probable cause and the reasoning attached.

Investigation → Recovery

Investigation → Recovery

Runbook selected, action taken on approval: retry, roll back, restart, fail over to a second provider, pause the campaign. Then verified against the only thing that counts, orders flowing again.

How we work

Map it. Design it. Build it. Run it.

Four stages, one journey at a time. Wiring up a monitoring tool is the easy part. Deciding what counts as a business incident, and what software may fix on its own, is the job.

  1. 01

    Map

    Follow an order from click to delivered

    Assessment - one online retailer, 40 people

    Critical journeys mapped6
    Systems they depend on23
    With nothing watching them14
  2. 02

    Design

    Decide what counts as a business incident

    Ranked by cost of going unnoticed

    Payment provider degrades, checkout silently fails34 hrs
    Signal → Detection
    Inventory sync stalls, oversells go out21 hrs
    Journey → Dependency
    Shipping labels fail, orders sit unfulfilled16 hrs
    Investigation → Recovery
  3. 03

    Build

    One journey, watched and automated

    Shipped in the sprint

    Orders per minute watched as a business signal
    Synthetic checkout run every 5 minutes
    Provider status and deploys pulled on trigger
  4. 04

    Run

    Measured, and looked after

    Measured outcome - worked example

    Time to notice3 hrs90 sec
    Found by a customer first7 of 101 of 10

    34 hrs/mo returned

    Illustrative figures, not a client result

Then the next journey on the list

Illustrative example, not a client result.

Frequently asked

Questions before the first step.

The Reliability Assessment is a one-off CAD $2,500 fixed fee for the first 5 clients (CAD $3,500 standard) with no retainer. Credited in full against a Reliability Sprint booked within 60 days.

Start with the blind spots

How long would it take you to notice that orders had stopped?

The Reliability Assessment maps the journeys your revenue runs through, finds where nothing is watching, and designs the first one properly. A person still approves anything touching an order or a payment. CAD $2,500 for the first 5 clients.

Not sure it applies? Email us and describe the last thing that broke. You will get a straight answer.